Don’t blink—surgically implanted eyeball jewelry takes body piercing to a whole new level. It was developed in the Netherlands 10 years ago, slowly made its way to Los Angeles, and recently arrived in New York. The technical medical term for eyeball jewelry is extraocular implant. Eye surgeons at the Netherlands Institute for Innovative Ocular Surgery created the cosmetic procedure where a tiny piece of jewelry (which they market as “JewelEye”) is inserted under the surface of the eyeball for decorative purposes. The institute’s website says that the implant is completely safe and does not affect visual performance, mobility, or other ocular functions.