Increase Your Income: Marketing Your Medical Practice in Today's Über-Competitive Landscape
Marketing Your Medical Practice
It's a strange new world for physicians.
Competition for your medical services was unheard of a little over a decade ago. Now, retail clinics and urgent care centers have taken deep root and are eating away at your livelihood. What's more, these types of medical clinics are proliferating at a rapid rate. It must seem like there's a competitor stealing away your business on every street corner who is offering faster, more convenient, and more affordable medical services staffed by nurse practitioners and physician assistants.
CVS, Walgreens, Duane Reade, and even Walmart offer clinical health services staffed by certified health care professionals. These national drug chains have infiltrated every aspect of your practice, from prevention and wellness (vaccines, physicals, health screenings, testing) to treatment (illness, aches and pains, minor injuries, skin services) to monitoring and management (ongoing health conditions, medications, treatments). Plus, they're open 7 days a week, including evenings and weekends; no appointments are necessary; they cover most insurance plans; and they're steadily adding new clinics and services.
In addition, urgent care centers offer treatment for the same medical conditions you treat, including strep throat, mono, flu, and bladder, ear, and sinus infections, as well as pregnancy testing. And let's just take emergency room visits out the equation.
But it's not all doom and gloom. Not just yet. There are plenty of patients out there who still shop around for a primary care or family practice physician. Be sure you get your share because the only sure way to survive is to ensure you keep your current patients coming back, and continually build your patient base by proactively seeking out new patients.
Even if you're lucky enough to be in an extremely busy practice, you'll lose a certain percentage of your patient base every year for various reasons. You need to implement a marketing program for your medical practice that serves your current patient base and continually attracts new patients to keep pace with attrition.
But…who, what, where, when, and how? Well, the editors of the Medical Bag website have compiled a best-practices marketing idea bank that can help you keep your practice from eroding out from under you. It's a literal medical practice survival manual. Not only can it help you survive, but these proven-in-practice marketing techniques can help your practice thrive.
You can download this invaluable 35-page compilation of marketing tactics right now. It's completely free when you register to become a member of the award-winning professional website for health care practitioners, themedicalbag.com, where medicine, life, and culture converge. The Medical Bag website offers its members the opportunity to participate in paid surveys, order drug samples, take advantage of members-only discounts on America's leading products and services, and much more.
It's a win-win.
Get your hands on a copy as soon as you can.